Nearly 1. South Africa, were polled. Reardon Sanderson, GM Commercial at Times Media says, the Sunday Times Generation Next survey continues to deliver very relevant data on the perceptions and motivations behind the brand choices of SAs youth. We believe the insights delivered are essential to marketers and advertisers, and were very proud to make it available to the industry. Education and spirituality are the big themes in this years study, says Catherine Bothma, MD of HDI Youth Marketeers. Without a doubt, young people view self enrichment as very important. Only nine years ago youth couldnt live without their cellphones and money, whereas this year, those have fallen to forth and fifth place, making space for family, religion and education. Brands that have maintained top spot in their respective categories since 2. FNB, Samsung, Mr Price, SAA, Colgate, Protea Hotels, Sandton City, Identity, Vodacom, KOO, Engen, Sunday Times, Trace, Google Play Store, Metro. FM, Top Gear magazine, Mc. Donalds, Spur, Red Bull Energy Drink, Doritos, Coca Cola, Jelly Tots, Mugg Bean, Orbit chewing gum, Always, Avon, Whats. App, Tom Jerry, FIFA, Daily Sun and Dark Lovely. New categories awarded in 2. Coolest FootwearShoe Store Totalsports Coolest Stationery Store CNA Coolest Ice Cream Magnum Coolest Local ScreenTV Star Trevor Noah Coolest University University of Cape Town Coolest Stationery Bic Coolest Pet Food Whiskas Coolest SpreadSauce Nutella Coolest College Rosebank College Coolest Yoghurt Parmalat and Coolest Method of Transport Gautrain. In the celebrity and entertainment categories, Metro. FM was once again awarded as the Coolest Radio Station, and SABC drama Uzalo as Coolest TV Soap. AB de Villers remains Coolest Local Sportsperson. Perennial favourites Black Coffee Coolest Local DJ and AKA Coolest Local Music Star came out tops again. In a new category, Coolest Local Male Celebrity, Trevor Noah continued to be a hit with young fans. Babes Wodumo, who performed at the Awards ceremony, was named Coolest Local Female Celebrity. Bothma says, Youth are becoming increasingly aware of their surroundings and every year they become more open in their consumption habits. Now, more than ever, youth want to associate with brands that invest in their communities, brands that do good, that make them feel special, and are accessible and affordable of course. When it comes to celebrities, the youth are all about the celebs who have an international impact, representing South Africa in a positive way. Headline partners for the 2. Sunday Times Generation Next include Nedbank and Brand South Africa an official custodian of the South African Nation Brand, Proudly South African and Kotex. Other partners include Adidas, Bounce South Africa, Maybelline New York, Vodacom NXT LVL, Avon, Kid. Zania Johannesburg, Sandton City, Shell South Africa and Cliff. Central. The polling results and analyses across all 7. Sunday Times edition on 1. May 2. 01. 7. The lifestyle results will be available at HDI. View the gallery here. Q1 Coolest Banks 2. FNBFNB2. Capitec Bank. Standard Bank. 3Standard Bank. ABSA4. ABSACapitec Bank. Garmin Australia V3 Topo more. Nedbank. Nedbank. African Bank. African Bank. Bidvest Bank. Investec Bank. Rand Merchant Bank. Bidvest Bank. 9al Baraka Bank. Rand Merchant Bank. Other. Other. Q2 Coolest Cellphones 2. Samsung. Samsung. Apple i. Phone. Apple i. Phone. 3Huawei. Sony 4. Sony. Huawei. 5Nokia. Blackberry. 6Hisense. Nokia. 7Blackberry. Windows Phone. 8LGLG9. Mobicel. Alcatel. Other. Other. Q3 Coolest Clothing Stores 2. Mr Price. Mr Price. Sportscene. Woolworths. Edgars. Sportscene. Markham. Cotton On. Total. SPORTSEdgars. Woolworths. Markham. Identity. Totalsports. Truworths. Identity. Cotton On. Truworths. H MLEGi. TQ4 Coolest Domestic Airlines 2. SAA South African AirwaysSAA South African Airways2. Mango. Mango. 3BA British AirwaysBA British Airways4kulula. Safair. Safair. 6Other. Other. Q5 Coolest Toothpaste 2. Colgate. Colgate. Aquafresh. Aquafresh. Sensodyne. Sensodyne. Oral BOral B5. Closeup. Close Up. 6Pepsodent. Pepsodent. 7Mentadent PMentadent P8. Other. Other. Q6 Coolest Clothing Brands 2. Nike. Nike. 2adidasadidas. Redbat. Guess. 4Jordan. Mr Price Brands RT, Red, etc. Guess. Puma. 6Puma. Cotton On. 7Uzzi. Uzzi. 8Gucci. Converse. Identity. Lacoste. Lacoste. Polo. Q7 Coolest Dairy Drinks 2. Nestl Hot Chocolate. MILO2. Ultra. Mel Custard. Tropika. 3MILOUltra. Mel Custard. 4Tropika. Nestl Hot Chocolate. Yogi Sip. Steri Stumpie. Steri Stumpie. Yogi Sip. Super MSuper M8. Mayo. Clover Vanilla Mmmilk. Nesquik. Nesquik. CLOVER MMMilk Vanilla. Inkomazi. Q8 Coolest Hotel Groups 2. Protea Hotels. Protea Hotels. Sun International. Sun International. Hilton Hotels Resorts. Hilton Hotels and Resorts. City LodgeTown LodgeRoad Lodge. Tsogo Sun Ex Southern Sun5. Tsogo Sun. City LodgeTown LodgeRoad Lodge. Radisson Blu. Three Cities. Orion. Holiday Inn. Other. Other. Q9 Coolest Brand Slogans 2. Just do it NikeJust do it Nike2. Im lovin it Mc. DonaldsIm lovin it Mc. Donalds3. All in adidasA taste for life Spur4. A taste for life SpurAll in adidas5. So good KFCSo good KFC6. Have a break, have a Kit Kat Kit KatFlame Grilled, It just Tastes Better Steers7. The power is in your hands Cell CTry something amazing Debonairs8. Enjoy every moment WimpyToday, Tomorrow, Together ABSA9. Forever Faster PumaMoving Forward Standard Bank1. SonyForever Faster PumaQ1. Coolest Shopping Malls 2. Sandton City. Sandton City. Mall of Africa. Gateway Theatre of Shopping. Gateway Theatre of Shopping. V A Waterfront. V5 Waterfront. Canal Walk. Rosebank Mall. Rosebank Mall. Canal Walk. The Pavilion. The Pavilion. Maponya Mall. Mall of the South. Menlyn Park Shopping Centre. Maponya Mall. Mall of The South. N1 City Mall. Southgate Shopping Centre. Q1. 1 Coolest Footwearshoe store 2. New category in 2. Total. SPORTS2. Sportscene. Spitz. 4Studio 8. Edgars. 6Tekkie Town. Shoe City. 8Rage. Foot Gear. 10. Other. Q1. 2 Coolest Companies 2. DStv. BMW2. BMWApple. Apple. Nike. 4Samsung. DStv. 5Nike. Samsung. Google. Google. 7Woolworthsadidas. Coca Cola. KFC9. Microsoft. Woolworths. KFCSony. Q1. 3 Coolest South African Fashion Brands 2. Identity. Identity. Uzzi. Uzzi. 3LEGi. TLEGi. T4. LTDCashtime. Black Coffee. LTD6. Ackermans. GALXBOY7. Jet. Aca Joe. 8Red. Urban. 9Cashtime. Red. 10. David Tlale. Ginger Mary. Q1. 4 Coolest Telecomms Providers 2. Vodacom. Vodacom. Cell CCell C3. MTNMTN4. TelkomTelkom Mobile 8taTelkomTelkom Mobile. Virgin Mobile. Virgin Mobile. Other. Neotel. 7Other. Q1. 5 Coolest Tinned Food 2. KOOKOO2. All Gold. Lucky Star. 3Lucky Star. All Gold. 4Bull Brand. Bull Brand. 5Rhodes. Rhodes. 6John West. Spekenam. 7Saldanha. Glenryck. 8Other. Q1. 6 Coolest Ultra Luxury Motor Vehicles 2. Lamborghini. Lamborghini. Ferrari. Ferrari. Bugatti. Bugatti. Rolls Royce. Rolls Royce. Porsche. Porsche. Aston Martin. Aston Martin. Bentley. Bentley. Pagani Zonda. Maybach. Other. Other. Q1. Coolest Motor Vehicles 2. Mercedes Benz. BMW2. BMWMercedes Benz. Audi. Audi. 4Range Rover. Range Rover. 5Jaguar. Jeep. 6Volkswagen. Volkswagen VW7. Jeep. Mini Cooper. Mini Cooper. Land Rover. Toyota. Toyota. 10. Land Rover. Ford. Q1. 8 Coolest Stationery Store 2. New category in 2. C N A2. Game. 3Waltons. Pick n Pay. 5Checkers. PNA7. Pep. 8Other. Q1. 9 Coolest Petrol Stations 2. Engen. Engen. 2Caltex.